Picture me driving down the open road, wind blowing through my quadrupled eyelashes. I’m snapping my gum, talking on my free phone and hitting the gas pedal while admiring my new sandles. In my other hand, I’ve got some sort of fruit smoothie and a chicken-like tidbit. There’s a $2 sandwich in my lap, and I’m speeding like there’s no tomorrow. I’ve just paid someone $9.99 to tell me my brakes work, so no worries there.
I’m eager to get home and primp for a big night with friends. I pop a sweet-smelling bundle of chemicals into the dryer while lobbing a candy bar laced with peanut butter into my mouth — relieved I slept enough the night before to know the difference for a change. I rev up the search engine to see what my friends are up to, only to discover one is doing some sort of recreational cliff thing. My mother’s words come back to me — If your friends told you to jump off a cliff, would you do it?
I grab my razor, which sports some sort of water-activated serum for hydrating my skin — and wonder if I’ll ever come to grips with the regret over all those times my legs went serum-less. I lather whipped cream that matches my exact skin tone all over my face, thinking all the while just how far the mighty have fallen. I pretty up my nails with ten patterned sticky notes, and wish I was pretty enough to work the poolside bar at some posh resort. Maybe feeding my scalp, like the soil feeds a tree, will do the trick.
I meet my friends for pizza and tokens, feeling a bit under-dressed in my semi-annual sale finds. We lament the things that are too slow in our lives. Internet connections. Last week’s latest laptop. Phone calls in outer space. Thank goodness for 64 colors of 16-hour eye shadow. Soon we’re kicking the hip hop rodents out of a friend’s car, so we can hit the latest movie about men behaving badly — wishing all the while that we were home watching CW summer shows while beads burst atop our faces.
Such is the American dream, according to more than three dozen commercials shown during a one hour episode of “Breaking Pointe” on the CW network Thursday night. I tune in for a behind-the-scenes look at life in an American ballet company, but what I find each week is the crafty choreography of commercialism. Imagine a world in which all the money spent on advertising goes instead to arts organizations like the ballet company profiled on “Breaking Pointe.”
That’s my American dream.
— Lynn
Note: Kudos to AT & T for the ‘don’t text and drive’ commercial and to Ford for the commercial with an artistic feel.
Coming up: Growing up with Bill W.